Dar Laha (“House for Her”), opening in late 2026, is a pioneering luxury boutique hotel exclusively for women travelers — envisioned, owned, and operated entirely by women. Nestled in the heart of Marrakech’s Palmeraie, just 10 minutes from the famed medina, Dar Laha will serve as the flagship property of a planned global collection of sister hotels. Together, they represent the beginning of a new, women-led luxury hospitality brand family.