Lessons from a Life in Luxury and Sustainable Tourism
Welcome to Travel Deeper, where I share insights, experiences, and lessons learned from over 18 years working in the luxury and sustainable tourism industry. This space is designed to help travel professionals, hoteliers, and tourism businesses navigate the ever-evolving landscape of high-end travel while embracing emotional intelligence and sustainability practices that leave a lasting impact.
Through Travel Deeper, you’ll find reflections on what drives authentic travel experiences, stories from working with boutique luxury hotels, safari lodges, and global tour operators, and practical advice for fostering strong partnerships, aligning sales and marketing strategies, and integrating sustainability into your business operations.
Whether you’re looking to elevate your brand, build meaningful connections with clients, or transform your travel offerings to better serve today’s eco-conscious travelers, Travel Deeper will guide you on the path to long-term success in this dynamic industry.
Mastering Consultative Selling in Travel: Building Trust and Personalized Solutions
Consultative selling is an approach where the salesperson acts as an advisor, focusing on understanding the client’s needs and offering solutions that align with their goals. In travel and hospitality, relationships and personalized experiences are everything. Clients want service providers who truly understand their unique challenges and goals.
Shifting the Narrative: Using Positive Intention to Accelerate Sustainability and Regeneration
In the travel industry, and beyond, messaging around sustainability and the SDGs (Sustainable Development Goals) often relies heavily on fear. We’ve seen campaigns and narratives centered on grim statistics—oceans filling with plastic, carbon emissions accelerating climate change, species going extinct, and social inequality deepening. While the urgency is real and these facts are important, such messaging often leaves people feeling overwhelmed, fearful, and paralyzed, rather than motivated to take meaningful action.
Transforming Luxury Travel Through Authentic Sustainability
To make sustainability a genuine part of the luxury travel experience, we must go beyond token eco-friendly measures like banning plastic straws or placing solar panels on rooftops. While these steps are necessary, authentic sustainability calls for systemic change—embedding eco-conscious practices at every touchpoint of the guest experience .