Consultative selling is an approach where the salesperson acts as an advisor, focusing on understanding the client’s needs and offering solutions that align with their goals. In travel and hospitality, relationships and personalized experiences are everything. Clients want service providers who truly understand their unique challenges and goals.

In the travel industry, and beyond, messaging around sustainability and the SDGs (Sustainable Development Goals) often relies heavily on fear. We’ve seen campaigns and narratives centered on grim statistics—oceans filling with plastic, carbon emissions accelerating climate change, species going extinct, and social inequality deepening. While the urgency is real and these facts are important, such messaging often leaves people feeling overwhelmed, fearful, and paralyzed, rather than motivated to take meaningful action.

To make sustainability a genuine part of the luxury travel experience, we must go beyond token eco-friendly measures like banning plastic straws or placing solar panels on rooftops. While these steps are necessary, authentic sustainability calls for systemic change—embedding eco-conscious practices at every touchpoint of the guest experience .